Monday, 16 December 2013


Much of your enjoyment at festival is dictated by the weather but this Joyland Festival took place at the moment where the puddles of rain cannot be avoided. But there's always a chance to recover the mood once your shoes have been smudged by mud.
This two-days-music-festival was held by GProduction and I was invited to be this year's Art Director. Honestly, this is my first time art directing an event, I was in charge of making all the visual stuff, from the printed material like ticket, programme book, flyers, and poster, digital promotional material, and also the decorations. Without a help of a good friend Nico as my assistant designer, I would die. Perhaps.
It turned the field into a series of muddy puddles that topped off by tears and laughter.

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